This in turn, would drive YouTube's ultimate success.Butterfly symbol copy and paste. By giving people and organizations proper incentive to use YouTube's distribution system, money could help to achieve the goal of making quality content extremely web-portable. While it's true that ads can be annoying, ads or, more to the point, the money they represent have an uncanny ability to drive quality. There's often an attitude that advertising ruins things. All of a sudden you've got a system whereby quality content owners are eager to submit their work and websites have an incentive to find the best quality clips to feature on their sites. Imagine if you, as a website owner, were also given a cut of the advertising revenue every time someone watched that clip on your website. Imagine, on the other hand, if YouTube had placed an advertisement before that clip and paid Judson for every time that clip was watched. It's a shame that Judson won't get paid for that work. This past week I must have watched Judson Laipply's "Evolution of Dance" clip five times. While not exactly the same thing, it is time for YouTube to start courting quality content producers. By adding a little money into the mix, serious buyers were able to find serious sellers and vice versa. Until that point in eBay's existence, "good" auctions were often hard to find amidst the sea of "bad" auctions. There's an old eBay story (whether or not it's apocryphal I can't say) that goes something like the following: it was when eBay started charging for its auctions that the site became useful. Pixa Clicker is a Point & Click Idle Clicker with a connected RPG, in which the objective is to earn an absurd amount of money. the much-talked-about "Lazy Sunday" clip) or b) traffic which will never make them a cent, it's time for YouTube to take a step back and ask the question "How do we attract more quality and less quantity?" The answer (as always) is money. With the majority of their traffic falling into one of two camps: a) illegal traffic (e.g. Furthermore, added growth might just hinder long-term aspirations. Any further growth is just an ego-quest it's not a quest for money and it's certainly not a quest for a sustainable business. They've already gained the elusive "mindshare." People are familiar with YouTube. YouTube's success might just be killing them. Add on top of that the cost of running a service as massive as YouTube's, and you quickly come to the same conclusion: It's time for YouTube to stop growing and start making money.
Bandwidth costs alone most likely approach one million dollars a month. No, that 'T' was not a typo that's Terabytes. Estimates for YouTube's traffic have been pegged as high as 200TB per day. It's this commercialization that ensures the future of the medium.īut where is YouTube's legitimization? More specifically, where is the path to profitability? Millions of streams per day is quite impressive, but it's also quite expensive. Take blogs for instance: While blogs began as simple online personal journals, it didn't take long for enterprising souls to recognize that blogs held much more power than simply sharing your cat's diet with your 12 "readers." Yes, the majority of the blogs out there are still "by the people for the people." Yet, the medium has also spawned quite a few commercial sites (this site included). It's there where we find out if a new medium will enjoy long-term success or fizzle away like the pet rock. It's there where the wheat is separated from the chaff. Eventually, the fledgling business will have to hit step two: making money. However, using venture capital money to subsidize the trafficking of copyrighted material is just the first step.
In fact, their success has even convinced media giant AOL to create their own (nearly) feature-for-feature knock-off (see: ).
YouTube has clearly been successful in that regard.
The first step is to see if people will buy what you're selling when the cost is zero. You see - there's a fairly developed pattern when it comes to replacing existing media outlets with their internet counterparts. That's pretty darn impressive, but, as the immortal Rod Tidwell once said, "Show me the money!" In just one year YouTube has taken its business from zero to pumping out more than 35 Million streams per day, and it's still growing. As a social phenomenon and a growing entity, YouTube's rise to glory has been nothing short of meteoric. Recently we talked about the upstart sensation, YouTube. Every week Stephen Speicher contributes The Clicker, an opinion column on entertainment and technology:
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